Its founder, Brenda Watson, stated "at Advanced Naturals, we understand that the foundation to vibrant health begins in the digestive system." Because digestive care is the primary focus, Advanced Naturals is able to concentrate entirely on providing the finest digestive care products available to health practitioners today. This exclusive focus sets them apart from other companies within the industry. Advanced Natural digestive care products and supplements are specifically formulated to provide the highest level of digestive support. As well as helping the body’s natural cleansing and detoxification processes, they work to address a broad range of digestive care issues and concerns and to support the overall health of the digestive system.